Our Story

We Exist Because
Classrooms Aren't Enough.

MarkUp was founded on one uncomfortable truth: India produces thousands of marketing and HR graduates every year who know theory but have never done the job. We're fixing that — one paid OJT at a time.

Our Mission

Learning by Doing Is the Only Way That Actually Works

Every MarkUp program is built around one principle: the fastest, most effective way to learn a job is to do it. Not watch videos about it. Not sit in lectures. Not solve case studies written five years ago.

We partner with real companies who give our OJT participants real briefs, real feedback, and real responsibility. Our participants get paid for their contributions, build portfolios of actual work, and enter the job market with proof — not just promises.

Based in Hyderabad and growing pan-India, we're building the EdTech platform a whole generation of ambitious young professionals has been waiting for.

"The gap between what colleges teach and what companies need has never been wider. We bridge it — one campaign, one HR project, one paid internship at a time."

01
Real work beats simulated learning
Every project in our program is a real brief from a real company. The feedback is real. The stakes are real. The learning is permanent.
02
You should be paid to build experience
Unpaid internships are an outdated, unfair model. Our OJT participants earn ₹10,000–₹15,000/month because their work genuinely contributes to businesses that value it.
03
Mentors trump lecturers every time
Every MarkUp program is led by industry professionals with 12–20 years of real experience — people who've done the job you want, not academics who've studied it.
04
Outcomes matter more than certificates
We measure success by one metric: did our participants get hired into roles they're proud of, faster than they would have without us? Everything is built around that.
500+
Students Trained
120+
Corporate Partners
93%
Placement Rate
₹15K
Max Monthly Stipend
20+
Tools in Curriculum
The Team

Practitioners First.
Educators by Choice.

Every MarkUp mentor chose to teach because they care about the next generation of marketing and HR professionals — not because they needed a career change.

G
Ganesh Rayala
Lead Marketing Mentor

Former Director & Global Head of Marketing at Narwal. 12+ years leading global marketing campaigns for Fortune 500 brands.

LinkedIn ↗
R
Rima Das
Creative Strategy & Brand

Global Creative Marketing Communication Strategist. Expert in brand storytelling and strategic communication for global organisations.

LinkedIn ↗
N
Nidhi Mehta
Marketing & Sales Leader

20 years of sales and marketing leadership across Engineering, IT, Automotive, FMCG, Consulting and Government.

LinkedIn ↗
Our Values

Not Posters on a Wall.
Decisions We Make Every Day.

🎯
Outcomes Over Outputs
We measure success by careers launched, roles secured, and skills that compound over a lifetime — not certificates issued.
⚖️
Fairness for Learners
Students should be paid for the value they create. Unpaid exploitation dressed as "learning" has no place in our model.
🔥
Radical Honesty
We're transparent about what our programs are and aren't. We tell you exactly what you'll earn, what you'll build, and what we promise.
🌱
Long-Term Thinking
We build relationships with students and companies that last decades. Our reputation is entirely built on your outcomes.
Jain (Deemed-to-be University)
University Certification

3-Month & 6-Month Programs are
Certified by Jain University

Our 3-Month and 6-Month OJT programs are officially certified by Jain (Deemed-to-be University) — one of India's top-ranked private universities. Your certificate isn't just from MarkUp. It carries the weight of a nationally recognised university.

✓Nationally recognised credential
✓Trusted by 120+ hiring partners
✓Applies to 3-Month & 6-Month programs only
✓1-Week program: MarkUp certificate only
Join MarkUp

Ready to Learn by Actually Doing?

Apply for a program, talk to a counsellor, or explore how MarkUp can partner with your company or university. We'd love to connect.

Apply for a Program →Talk to Us