One Track. Three Months. Undeniable Marketing Expertise.
Pick the marketing domain that excites you most. Each track goes from fundamentals to advanced practitioner level — with real projects, real clients, and real feedback every step of the way.
Content is the engine of every modern marketing strategy — and content marketers who can plan, create, distribute, and measure content that actually drives business are among the most sought-after marketers in India today. This track makes you one of them.
Month 1 — Foundations
Content Strategy Fundamentals
Design content strategies aligned with brand goals and business objectives. Understand audience mapping, content pillars, and the logic behind every successful content plan.
📋 Strategy for a local or startup businessContent Creation & SEO Optimisation
Create compelling, SEO-rich content across formats — blog posts, social copy, email, scripts, and infographics. Learn keyword research and on-page optimisation that actually ranks.
📋 Multi-format content kit: blog + infographic + scriptContent Distribution & Channel Strategy
Plan organic, paid, and owned content distribution. Understand platform algorithms, syndication, and how to amplify content reach without blowing your budget.
📋 Distribution plan for a real client's content
Month 2 — Advanced Skills
Storytelling & Brand Voice
Develop a brand storytelling framework, create a distinctive voice guide, and practice translating business messages into stories that make audiences feel something.
📋 Brand voice guide + crisis communication scenarioContent Performance & Analytics
Track, measure, and optimise content based on real performance data — using GA4, Search Console, and social analytics to make smarter content decisions.
📋 Content performance dashboard + optimisation planVideo & Visual Content Strategy
Develop visual storytelling skills for Reels, YouTube Shorts, LinkedIn video, and social formats — from scripting to thumbnail strategy and retention hooks.
📋 Visual content series for social media
Month 3 — Specialization & Capstone
Content Team Management & Workflow
Learn how to brief writers and designers, manage editorial calendars, quality-check content at scale, and build efficient content workflows for growing teams.
📋 Full team workflow and editorial calendar systemContent Marketing Automation
Automate content delivery, email nurturing sequences, and performance reporting using HubSpot, Mailchimp, and workflow tools — saving hours every week.
📋 Automated content workflow end-to-endCapstone Project
Design and deliver a complete content marketing plan for a real client — strategy, content calendar, distribution plan, analytics framework, and live presentation.
🎓 Full content marketing plan + live client presentation
Digital Marketing is the most in-demand marketing skillset in India right now — and companies need marketers who can do more than run ads. This track covers strategy, SEO, paid media, email, and analytics — making you genuinely versatile across every digital channel.
Month 1 — Foundations
Digital Marketing Strategy
Design full-funnel, multi-channel marketing strategies for businesses at different stages of growth — with a clear logic connecting every channel to business outcomes.
📋 Multi-channel strategy for a real businessSEO — Technical, On-Page & Off-Page
Master keyword research, on-page optimisation, backlink strategy, technical SEO audits, and how to build sustainable organic traffic that compounds over time.
📋 SEO audit + 90-day optimisation planPaid Media — Google & Meta Ads
Learn campaign setup, audience targeting, ad creative strategy, budget management, and bid optimisation across Google Ads and Meta — from first campaign to ROAS reporting.
📋 Multi-platform paid media campaign setup
Month 2 — Advanced Skills
Social Media Marketing
Create and manage organic and paid campaigns across Instagram, LinkedIn, and X. Understand algorithm behaviour, community management, and how to build brand presence that converts.
📋 Social media calendar + content strategy for a real clientEmail Marketing & Automation
Build segmented email campaigns, design automated nurture sequences, and use A/B testing to improve open rates, CTR, and revenue from your email list.
📋 Full email funnel with automation — welcome to conversionAnalytics, Reporting & Data Interpretation
Build dashboards in GA4, interpret campaign performance, attribute conversions correctly, and turn data into clear marketing recommendations that get buy-in.
📋 GA4 + ads performance dashboard + monthly report
Month 3 — Specialization & Capstone
Conversion Rate Optimisation (CRO)
Test and optimise landing pages, CTAs, and user journeys to improve conversion rates — using heatmaps, A/B testing, and user behaviour data.
📋 CRO testing plan for a real landing pageMarketing Automation Systems
Design end-to-end customer journey automation flows using HubSpot and Mailchimp — connecting lead capture, nurturing, sales handoff, and retention in one system.
📋 Full marketing automation system buildCapstone Project
Build and deliver a complete digital campaign for a real client — strategy through execution, with paid, organic, email, and analytics all working together.
🎓 End-to-end digital campaign delivery + live presentation
PR and Communications professionals are the architects of how the world sees a brand — and companies are actively hiring people who can manage media relationships, craft compelling narratives, and protect brand reputation when things go wrong. This track makes you that person.
Month 1 — Foundations
PR Strategy & Brand Positioning
Create effective PR strategies for brands, nonprofits, or startups. Understand positioning, messaging frameworks, and how to align your PR plan with business objectives.
📋 Strategic PR plan for a real or simulated brandMedia Relations & Journalist Outreach
Build targeted media lists, craft compelling pitches, develop journalist relationships, and manage media coverage across print, digital, and broadcast channels.
📋 Media list + pitch strategy + coverage planPress Releases & Thought Leadership
Write press releases that actually get picked up, develop thought leadership content, and distribute executive commentary and brand news effectively across channels.
📋 Press release + thought leadership content for a client
Month 2 — Advanced Skills
Crisis Communications
Prepare for and manage brand reputation crises — from monitoring early signals to drafting holding statements, managing media, and rebuilding trust post-crisis.
📋 Crisis simulation: draft response + media managementEvent Planning & Media Management
Plan and execute media events, product launches, and brand experiences — from briefing documents to on-the-day management and post-event coverage maximisation.
📋 Event execution plan + media invite strategySocial Media for PR
Use LinkedIn, X, and Instagram for brand building, reputation management, influencer relations, and real-time crisis response — the modern PR toolkit.
📋 Social PR content series + influencer outreach plan
Month 3 — Specialization & Capstone
Corporate & Internal Communications
Develop internal communication strategies for change management, culture initiatives, and leadership messaging — the PR skills most courses forget to teach.
📋 Internal communications framework for a companyPR Measurement & Media Analytics
Track earned media value, share of voice, sentiment, and campaign effectiveness using Meltwater, Cision, and manual monitoring techniques.
📋 PR measurement dashboard + monthly coverage reportCapstone Project
Design and present a full-scale PR or communications campaign for a real client — strategy, media plan, content, measurement, and live pitch.
🎓 Full PR campaign for a real client + live pitch
ABM and Inside Sales are the fastest-growing disciplines in B2B marketing — and professionals who can align marketing and sales, build targeted account campaigns, and manage pipelines are commanding significant salaries across India's booming B2B sector. This track gets you there.
Month 1 — Foundations
ABM Strategy & Account Segmentation
Master the core principles of Account-Based Marketing — how to align marketing and sales, build target account lists, and segment accounts by tier, industry, and buying stage.
📋 ABM target account list + segmentation strategyInside Sales Fundamentals
Learn the inside sales playbook — from cold outreach and prospecting to discovery calls, pipeline management, and the handoff between marketing-qualified leads and sales.
📋 Outreach workflow + follow-up cadence designICP Development & Buyer Personas
Build Ideal Customer Profiles and detailed buyer personas that sharpen every message, campaign, and conversation — the foundation of all effective ABM.
📋 ICP framework + persona map for a B2B company
Month 2 — Advanced Skills
Sales Enablement & Campaign Execution
Create the content, tools, and sequences that make sales teams more effective — battle cards, case studies, email sequences, and personalised account-level campaigns.
📋 Sales enablement toolkit for an SDR teamMulti-Touch ABM Campaign Planning
Design and execute multi-channel ABM campaigns across email, LinkedIn, phone, and events — with personalisation at every touchpoint and clear intent signals to guide timing.
📋 Simulated multi-touch ABM campaign with full personalisationLead Nurturing & Qualification
Build lead scoring models, design nurture flows for different buyer stages, and master MQL-to-SQL handoff criteria that align marketing and sales teams.
📋 Lead scoring framework + email nurture flow
Month 3 — Specialization & Capstone
CRM & Pipeline Management
Use CRM tools (HubSpot, Zoho CRM) to track accounts, manage pipelines, prioritise outreach, and report on conversion metrics across the full sales cycle.
📋 CRM pipeline build with outreach stages + metricsObjection Handling & Deal Closing
Learn frameworks for handling the most common B2B objections — price, timing, competition, and stakeholder buy-in — and practice closing confidently through role-play.
📋 Objection handling playbook + role-play scenariosCapstone Project
Design and present a complete ABM campaign and inside sales execution plan for a real B2B company — from ICP to pipeline to closing strategy.
🎓 Full ABM + inside sales strategy + live presentation
