Every module answers one question: does this make this person genuinely job-ready? If not, it doesn't make the cut.
The first two months build a wide, strong foundation across every marketing function. You'll develop fluency in content, digital, SEO, PR, ABM, and analytics — enough to understand all of them deeply — before choosing your specialisation in Phase 2.
Marketing Strategy & Full-Funnel Thinking
Design multi-channel strategies aligned with business goals. Understand the full marketing funnel, buyer journeys, and how every marketing activity connects to revenue.
📋 Full-funnel strategy for a hypothetical brand
Content Planning & Creation
Build content calendars, create messaging frameworks, and produce platform-specific content that serves both audience needs and business objectives simultaneously.
📋 Monthly content plan for a real or simulated product
Digital Ecosystem & SEO Foundations
Understand how the digital marketing landscape fits together — SEO, paid, email, social — and build an SEO roadmap that drives compounding organic growth.
📋 SEO roadmap for a real business
Communications, PR & Brand Storytelling
Master storytelling frameworks, press kit creation, media outreach basics, and both internal and external brand communication strategy.
📋 Press kit + brand communication playbook
ABM & Inside Sales Fundamentals
Learn how to build ICPs, map B2B outreach flows, create sales enablement content, and run the kind of ABM campaigns that convert enterprise accounts.
📋 ABM target map + outbound outreach workflow
Analytics & Marketing Data Literacy
Build the data fluency every modern marketer needs — GA4, campaign attribution, performance dashboards, and how to turn marketing data into business decisions.
📋 Marketing analytics dashboard for a live campaign
In Months 3–4, you shift from learning to doing. You'll choose your specialisation — Content, Digital, PR, or ABM — and work directly on real client campaigns with mentorship and structured feedback loops. You'll also deepen cross-functional skills in automation, client management, and go-to-market strategy.
Specialisation Deep-Dive (Your Chosen Track)
Advanced, mentored immersion in your chosen marketing domain — complex client briefs, advanced tools, and direct coaching from a specialist with 10+ years of domain experience.
📋 Multi-phase live client campaign in your specialisation
Campaign Management & Paid Execution
Run integrated campaigns across paid and organic channels. Manage budgets, optimise creative, interpret performance data, and adjust strategy in real time.
📋 Multi-platform campaign — strategy to execution
Marketing Automation & CRM Alignment
Design end-to-end customer journey automation — lead capture, nurture, sales handoff, and retention — using HubSpot, Mailchimp, and Zoho CRM integration.
📋 Full marketing automation + CRM workflow system
Client Management & Communication
Build client relationships, manage expectations, present campaign performance clearly, and handle feedback professionally — the skills that get you promoted.
📋 Client communication plan + campaign delivery roadmap
Leadership, GTM & Cross-Functional Campaigns
Own campaign orchestration across content, paid, PR, and ABM. Collaborate with peer teams, manage timelines, and develop the go-to-market instinct that separates senior marketers from junior ones.
📋 Cross-functional GTM campaign with full cohort
Advanced Analytics & Performance Reporting
Build executive-ready marketing dashboards, present campaign ROI clearly, and use data to make a compelling case for marketing investment to senior stakeholders.
📋 Full marketing performance report + ROI presentation
The final two months are where everything comes together. You own campaigns end-to-end, lead initiatives, present to real partner stakeholders, and deliver a capstone that proves you're ready for a mid-to-senior marketing role. This is not practice. This is the job.
Strategic Planning & Marketing Innovation
Identify market gaps, build scalable marketing solutions, and develop growth strategies using frameworks that real CMOs use — applied to actual business challenges.
📋 Marketing strategy + growth plan for a real company
AI-Powered Marketing Strategy
Use AI tools strategically — for content generation, campaign optimisation, audience targeting, and performance prediction. Build the AI-augmented marketing workflow of tomorrow.
📋 AI marketing strategy + workflow design for a brand
Live Client Ownership
Take full accountability for a real client's marketing stream — daily standups, weekly performance reporting, direct partner interaction, and real campaign consequences.
📋 Weekly client reports + live campaign deliverables
Marketing Leadership & Executive Communication
Develop your marketing leadership voice — presenting strategy to senior stakeholders, influencing without authority, and building the executive presence that opens doors.
📋 Marketing leadership presentation to industry panel
Capstone Project
Design and present a comprehensive integrated marketing strategy for a real or simulated brand — spanning content, digital, PR, ABM, automation, and analytics in one coherent campaign.
🎓 Full integrated marketing strategy + live client pitch
Portfolio, Certification & Graduation
Present your complete 6-month campaign portfolio to an industry panel, earn your MarkUp Full OJT certification, and graduate with documented proof of the marketer you've become.
🎓 Portfolio showcase + MarkUp graduation ceremony