1-Week Online Program · 100% Live · No Prior Experience Needed

Discover Marketing
in Just 7 Days

A light, focused online program designed to give you a clear, honest taste of what modern marketing looks like — before you commit to a longer journey. One live session a day. No fluff. Real clarity.

🖥️ 100% Online
⏱️ 1–2 hours/day
📅 7 Days
🎓 Certificate Included
₹ ₹10,000
Enroll Now → See the Sessions
Program Fee₹10,000Includes toolkit + certificate
Duration7 Days1–2 live hours daily
Format100% OnlineLive sessions via Zoom
CommitmentLightNo assignments or projects
Next BatchAug 1, 2025Multiple batches monthly
Program Overview
A Taster. A Spark. A Starting Point.
This isn't a deep-dive course. It's a well-structured, expertly-facilitated introduction to the world of marketing — designed for people who want to understand what marketing really is before they invest more time or money into it.
💡

What this program is — and isn't

The 1-Week Mini Sprint is a 100% online, 1–2 hour daily live session program. It's designed to be light, accessible, and genuinely useful — even if you have work or college during the day. There are no internships, stipends, or heavy project work attached to this program. Those are features of our 3-Month Specialization and 6-Month Full OJT programs for when you're ready to go deeper.

🖥️
100% Online
All sessions are live on Zoom — join from anywhere, at any time that suits your schedule
⏱️
1–2 Hours Daily
Short, focused sessions designed to fit around college, work, or business without disruption
📖
High-Level Sessions
No overwhelming detail. Each session gives you the key ideas, context, and frameworks you actually need
🎓
Certificate of Completion
MarkUp certificate upon completion — LinkedIn-ready and recognised by our industry partner network
👥
Live Q&A Every Day
Every session ends with open Q&A — ask anything, challenge anything, connect with your cohort
🚀
Gateway to the OJT
Graduates get a fee credit when they upgrade to our 3-Month Specialization or 6-Month OJT Program
What You'll Discover
5 Marketing Topics. 7 Days. Total Clarity.
Each session is designed to give you a clear, honest answer to one marketing question you've been curious about — without the jargon that makes marketing seem harder than it is.

What Marketing Actually Is

Beyond ads and social media — understand the full marketing picture, why it matters to every business, and what marketers actually do day to day.

AI's Role in Modern Marketing

See how AI tools are being used by real marketing teams right now — and how even a beginner can use them to create smarter, faster marketing output.

Content & Social Media Strategy

Understand how brands plan content, pick platforms, and speak to audiences — the logic behind every post, campaign, and content calendar you see.

ABM & Inside Sales Basics

Get a clear introduction to Account-Based Marketing and how B2B companies use targeted campaigns and inside sales to win their most valuable clients.

Your Marketing Toolkit

Walk away with a curated list of free and paid tools, frameworks, and resources that every marketer should know — ready to use from Day 8 onwards.

Who This Is For
One Week Is All It Takes to Find Out If Marketing Is Your Thing
01
Curious Students
Not sure if marketing is the right career path? Spend 7 days finding out — with live experts, not just YouTube videos.
02
Working Professionals
Thinking of transitioning into marketing? This is the lowest-risk, most time-efficient way to test if it's right for you.
03
Business Owners
Want to understand what your marketing team is actually doing — or start doing your own? This gives you the foundation.
04
Career Explorers
Marketing spans content, data, strategy, and creativity. One week shows you which corner of it excites you most.
Session-by-Session Guide
7 Days. 7 Sessions. 7 Things That Will Change How You See Marketing.
Each daily session is 1–2 hours of live, expert-led learning — focused, conversational, and packed with real examples from actual campaigns and companies.
1

What Is Marketing — Really?

The foundations most people get completely wrong

⏱ 90 min
▾
  • What marketing actually is — beyond ads, posts, and promotions
  • Core concepts every marketer needs: brand, audience, and value proposition
  • The marketing funnel explained simply — awareness to conversion
  • How marketing creates business value — with real Indian company examples
  • Live Q&A with your mentor
💬 Live session · No pre-work required · Open Q&A included
2

AI for Marketing — What's Actually Useful Right Now

Cut through the hype and see what AI genuinely changes

⏱ 90 min
▾
  • Where AI is actually being used in real marketing teams today
  • Live demo: ChatGPT for copy, Canva AI for design, AI for campaign briefs
  • How to use AI to write better, faster, and more personalised content
  • What AI can't replace — and why human marketing judgement still matters
  • Live Q&A + tool walkthrough
💬 Live session · Live tool demos included · Open Q&A
3

Content Marketing — Why Content Is Still the Most Powerful Marketing Tool

How the world's best brands create content that actually works

⏱ 90 min
▾
  • What content marketing is — and why it outlasts every ad campaign
  • How to understand your audience and map content to what they actually want
  • Content types and formats — blogs, videos, carousels, newsletters, podcasts
  • The content calendar concept — how teams plan months of content in advance
  • Live Q&A — bring examples from brands you follow
💬 Live session · Bring a brand you love for discussion · Open Q&A
4

Social Media & Digital Strategy — The Method Behind Every Great Brand's Feed

Why the best brands don't just post — they plan

⏱ 90 min
▾
  • Platform strategy — what Instagram, LinkedIn, X, and YouTube are each actually for
  • How brands choose their platform mix — and why they don't try to be everywhere
  • Content buckets, messaging pillars, and what a social strategy actually looks like
  • Introduction to organic vs paid social — the key difference every marketer must know
  • Live Q&A — analyse a real brand's social strategy together
💬 Live session · Real brand analysis · Open Q&A
5

ABM & Inside Sales — How B2B Companies Win Their Biggest Clients

The marketing strategy behind enterprise deals

⏱ 60 min
▾
  • What Account-Based Marketing is and why it's different from traditional marketing
  • How inside sales teams work alongside marketing to close enterprise deals
  • The ICP (Ideal Customer Profile) concept — who you target and why it matters
  • A simple look at how ABM campaigns are structured — without the jargon
  • Live Q&A
💬 Live session · Shorter session · Light and conversational · Open Q&A
6

Marketing Careers — What the Paths Actually Look Like

Where could this take you? An honest guide to marketing career routes

⏱ 60 min
▾
  • The different marketing career paths — content, digital, brand, performance, ABM, analytics
  • What junior and mid-level marketing roles actually look like day-to-day
  • Which skills are most in-demand right now in India's marketing job market
  • How to build a marketing portfolio as a beginner — even without job experience
  • Live Q&A — ask about any specific career path or role you're curious about
💬 Live session · Career Q&A · Perfect for decision-making
7

Wrap-Up, Tools Showcase & What Comes Next

Your marketing toolkit + a clear picture of your next step

⏱ 90 min
▾
  • Recap of the week's key ideas — the 7 things you now know that most people don't
  • Your free marketing toolkit: curated tools, templates, and learning resources
  • Walk-through of MarkUp's 3-Month Specialization and 6-Month OJT programs
  • How to apply for the paid internship pathway (₹10K–₹15K/month) via the OJT programs
  • Certification assessment + certificate issued
🎓 Certificate issued · Upgrade pathway presented · Final open Q&A
💰

Want a Paid Internship? Step Up to the OJT Programs

The Mini Sprint is your entry point. But if you want to work on real campaigns, earn a monthly stipend of ₹10,000–₹15,000, and build a portfolio that gets you hired — our 3-Month Specialization and 6-Month Full OJT programs are where that happens. Mini Sprint graduates receive a fee credit on upgrade.

Batch Options
One Hour a Day. Any Time That Works for You.
Three batch options to fit around college, work, or business. All 100% online — join from anywhere.
Morning Batch
Early Session
Start your day with a focused 90-minute live marketing session before anything else kicks in.
  • 9:00 AM – 10:30 AM IST
  • Monday to Friday
  • Max 25 participants
Next batch: Aug 1, 2025
Enroll Now
Evening Batch · Most Popular
After Hours
Join after work or college — 90 minutes of focused marketing learning every evening.
  • 7:00 PM – 8:30 PM IST
  • Monday to Friday
  • Max 25 participants
Next batch: Aug 5, 2025
Enroll Now
Weekend Batch
Weekend Edition
Two focused weekend sessions — get the full week's content in a single weekend.
  • 10:00 AM – 1:00 PM IST
  • Saturday & Sunday (2 weekends)
  • Max 20 participants
Next batch: Aug 9, 2025
Enroll Now
Your Session Hosts
Industry Marketers, Not Just Educators
G
Ganesh Rayala
Mentor · Former Global Head of Marketing, Narwal
12+ years leading global marketing teams and campaigns for Fortune 500 brands. Brings real-world campaign thinking to every session.
R
Rima Das
Global Creative Marketing Communication Strategist
Branding and storytelling expert with diverse industry experience. Specialises in making complex marketing ideas click immediately for beginners.
N
Nidhi Mehta
Marketing Leader · 20 Years Across Industries
20 years of sales and marketing experience across Engineering, IT, Automotive, FMCG, Consulting and Government — a perspective no course can replicate.
What Participants Say
7 Days That Changed Their Direction
"I joined the Mini Sprint just to see if marketing was for me. By Day 3 I knew the answer was yes. By Day 7 I had enrolled in the 3-month specialization. Best ₹10,000 I've spent."
P
Preethi S.
MBA Student, now in MarkUp 3-Month Track
"I run a small business and had no idea what 'content strategy' actually meant. After Day 4 I completely overhauled how I was using Instagram. Simple but genuinely useful stuff."
A
Arvind M.
Small Business Owner, Hyderabad
"The AI session on Day 2 alone was worth the entire fee. I didn't realise how much of my job I could automate. Signed up for the 6-month OJT the same evening."
S
Sneha R.
Working Professional → MarkUp 6-Month OJT
At a Glance
Everything You Need to Know
Duration
7 days · 1–2 live hours daily
Format
100% online via Zoom
Internship / Stipend
Not applicable (see 3M / 6M OJT)
Batches
Morning / Evening / Weekend
Instructors
Industry marketers with 12–20 yrs experience
Certificate
MarkUp certificate of completion (Jain University cert available in 3M/6M programs)
Who Can Apply
Absolute beginners welcome — no experience needed

Ready to Go Beyond the Introduction?

The Mini Sprint is where curiosity starts. Our 3-Month Specialization and 6-Month Full OJT are where careers are built — with real campaigns, real clients, real tools, and a paid internship stipend of ₹10,000–₹15,000/month throughout the program. Mini Sprint graduates get a fee credit on upgrade.

See 3-Month Program See 6-Month OJT

7 Days to Find Out If Marketing Is Your Future

One live session a day. Seven days. Total clarity on whether marketing is the career you've been looking for — and what to do next.

Enroll Now — ₹10,000 → 📞 Questions? Call +91 81064 39955 or email [email protected]
Frequently Asked Questions
Quick Answers
Is there an internship or stipend with this program? +
No — the 1-Week Mini Sprint is a standalone online learning program with no internship or stipend component. If you're looking for a paid internship with a monthly stipend of ₹10,000–₹15,000, that's a feature of our 3-Month Specialization and 6-Month Full OJT programs. Mini Sprint graduates receive a fee credit when they upgrade to a 3-Month or 6-Month program, which are certified by Jain (Deemed-to-be University).
How much time does this program actually take? +
Each session is 1 to 2 hours of live online learning. There are no assignments, no heavy projects, and no pre-work required. It's deliberately light — designed to fit around your existing commitments while giving you real, useful insight into marketing.
Do I need any prior marketing knowledge? +
Absolutely not. The Mini Sprint is designed for complete beginners. If you've ever wondered what marketing people actually do all day, or whether marketing is a career you'd enjoy — this program was made for you.
Will I receive a certificate? +
Yes. A MarkUp Certificate of Completion is issued after the final session. It's LinkedIn-ready and recognised by our industry partner network. While this is an introductory-level certificate, it's a credible starting point for your marketing portfolio.
Can I upgrade to the 3-Month or 6-Month program after this? +
Yes — and we'd love for you to. Mini Sprint graduates receive a fee credit when they enrol in either the 3-Month Specialization or 6-Month Full OJT program. The upgrade pathway is designed to be smooth and financially fair to you.
What if I miss a session? +
All sessions are recorded and shared with participants within 24 hours. We still encourage attending live for the Q&A, but we understand that life happens. Missing one session won't set you back.